Our steps towards a conscious and positive relationship with technology

A modern take on a classic feature phone.

Pure was created to support your conscious use of technology. We removed all of the unnecessary distractions and kept the essential functionalities. Enjoy no distractions, an eye-friendly E Ink display, long battery life, ultralow radiation and a few extra well thought out features.

Invite peace into your bedroom. Replace your smartphone with an alarm clock that gently wakes you up with the pleasant sounds of acoustic instruments. Start every new day, in a great way. Relaxing nature sounds, guided meditations and soothing ambient music will help you create the perfect conditions for healthy sleep and regeneration.

A minimalist, automatic watch to enjoy your mindful time. Modern, unisex design. Self-winding, battery-free mechanism. Carefully selected components. Interchangeable one-click straps made of vegan, plant-based materials. The additional analog breathing feature - amazingly simple yet powerful tool to help you restore your tranquility.

We’re working on a series of electronic devices that will be able to address different needs by putting your health and digital wellbeing first.

Join the discussion today and become a co-creator of the new generation of electronics.

The Mudita Pause is a mindfulness card deck, designed to create a moment of pause and deep focus in a world full of distraction and overstimulation. Immerse into stories about nature. Note the words of wisdom which come to your mind. Feel the structure of a premium, natural paper in your hand. Reconnect to the present moment.

Our sustainable clothing collection is a tribute to simplicity. It celebrates the power of clean lines, minimalism, quality and transparency. Speaks through tranquility, uncomplicated words, honesty. Made to last, of 100% pure organic cotton. Discover our unique line of cosy sweatshirts and minimalist T-shirts.

We love great music and chose to manifest our values in the best possible form - a music album. We were lucky to meet an incredibly talented and wise Canadian musician, Nick Lewis. We helped him to record and release his debut album which perfectly describes our principles.